Posts Tagged ‘Commercial’

Eat It, Haters! Cheerios ‘Just Checking’ Parody

Jun
14
2013

You’d think that with a biracial President that America would be a little more accepting of interracial relationships, but it not to be the case according to some people. Cheerios recently disabled the YouTube comments section of their “Just Checking” commercial that debuted on May 28th due to being inundated with racial backlash.

The commercial features a mixed-race family: an adorable, biracial girl asks her Caucasian mother about the health benefits of Cheerios, then proceeds to comedically help her Black father with the heart-healthy cereal.

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It’s sad that in this day and age that ignorance and bigotry still exist at this level (keeping in mind that there has been a large increase in interracial marriages over the last decade). It’s a cereal commercial for crying out loud, created by a company that hoped to celebrate the many different types of families that exist out there.

Watching this video made me think about if the roles were reversed (Caucasian father, Black mother) if the comments section would get as much hate as the original General Mills ad did. What if the parents were homosexual? Like in the following parody video by Kenji America:

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The young girl in the parody says it best:

In the year 2013 the way our family looks shouldn’t be a big deal…

The spoof ends with a slight surprise that’s sure to cause even more controversy among the haters–she runs into the living room and there’s a Black woman covered in Cheerios who then asks, “What? Now this is a problem?”

Dear Old Spice Guy…

Jul
14
2010

I first saw these hilarious and now infamous Old Spice commercials featuring the handsomely handsome Old Spice Guy earlier this year. Creatively witty, these commercials played on the “insinuation” that men who use Old Spice will smell like the Old Spice Guy, thus being able to miraculously embody the masculine awesomeness he does.

Here’s a couple of the originals featuring actor Isaiah Mustafa:

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Come on now: who can resist tall, dark and handsome? Much less towel-clad, with a sexy baritone voice, 99% muscle, and uses a wildebeest as a loofah to wash his chiseled abs? Isaiah Mustafa plays him well… very well (probably smells damn good too).

The recent, personalized video replies that are currently posted on Old Spice’s YouTube channel are a hit.

It all started just the other day with an Old Spice tweet that stated:
Today could be just like the other 364 days you log into twitter, or maybe the Old Spice man shows up.

I mean, who wouldn’t like the Old Spice Guy replying to one of their posts/tweets/comments, and in real time? I just wonder how many people are going out there and purchasing Old Spice products because of the clever viral marketing and great use of social media?

I must admit that I was (easily) sucked in to watching at least a couple dozen of them before my browser crashed (probably due to The Old Spice Guy’s super manliness). Kudos to the creative marketing and writing team behind this idea. Who would’ve thought that a company that sold after-shave that you would only buy for your 78-year old grandfather for Christmas could turn things around and cater to a younger, tech-savvy generation? The Old Spice brand has delivered a connection with potential consumers on a personal level that was not only effective, but clever, funny, and even used celebrities (e.g. check out the videos for Ellen DeGeneres, Alyssa Milano) as media outlets to get the job done.

Three slow claps for you, Old Spice!

If you haven’t already seen any of the videos in this brilliant advertising campaign, head on over to Old Spice’s YouTube channel. I guarantee you can’t stop at just one. Here are some sample vids:

What would happen if a zeppelin crashed into a bacon factory?

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I wish I had Happy Birthday “sung” to me by this guy.

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That cake sure looked delicious.

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If I were a guy, I would sooo change my voice mail message right now.

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I would so say “yes” if I was proposed to this way.

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So Old Spice Guy: Is it a possibility that Old Spice will release a line of wonderfully-smelling body products for women in hopes that using it will attract a valiant, tenacious, He-Man-like, manly man like yourself?

Mmmm… Axe Chocolate!

Feb
24
2009

I saw this commercial for the first time the other day and just cracked up laughing. If I saw a man made purely out of chocolate I’d probably take a bite out of him like those girls in this ad. :D

By the way, the actual Axe Dark Temptation spray smells wonderful!

Waazzzuuuuuupp?!

Nov
01
2008

Remember that Budweiser commercial that aired eight years ago with that group of friends who greeted each other with a long, drawn out “Wazzup”?

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Well here’s a clip of them all together again, but this time their lives are a tad different and politics come into play:

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Funny stuff… yet something to think about with the upcoming election in the U.S.A.

Can you say “Antidisestablishmentarianism”?

Jun
10
2008

This has got to be one of the funniest commercials I’ve seen in a while. Dairy Queen always has a way of cracking me up with their television ads. The baby in this one is so cute… especially his laugh at the end. I should really stop buy there one day since I haven’t been since I was a kid. Heck, I didn’t even know they sold stuff like hot dogs, burgers and chicken wraps until recently!

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