A Lot About Nothing

I first saw these hilarious and now infamous Old Spice commercials featuring the handsomely handsome Old Spice Guy earlier this year. Creatively witty, these commercials played on the “insinuation” that men who use Old Spice will smell like the Old Spice Guy, thus being able to miraculously embody the masculine awesomeness he does.

Here’s a couple of the originals featuring actor Isaiah Mustafa:

Come on now: who can resist tall, dark and handsome? Much less towel-clad, with a sexy baritone voice, 99% muscle, and uses a wildebeest as a loofah to wash his chiseled abs? Isaiah Mustafa plays him well… very well (probably smells damn good too).

The recent, personalized video replies that are currently posted on Old Spice’s YouTube channel are a hit.

It all started just the other day with an Old Spice tweet that stated:
Today could be just like the other 364 days you log into twitter, or maybe the Old Spice man shows up.

I mean, who wouldn’t like the Old Spice Guy replying to one of their posts/tweets/comments, and in real time? I just wonder how many people are going out there and purchasing Old Spice products because of the clever viral marketing and great use of social media?

I must admit that I was (easily) sucked in to watching at least a couple dozen of them before my browser crashed (probably due to The Old Spice Guy’s super manliness). Kudos to the creative marketing and writing team behind this idea. Who would’ve thought that a company that sold after-shave that you would only buy for your 78-year old grandfather for Christmas could turn things around and cater to a younger, tech-savvy generation? The Old Spice brand has delivered a connection with potential consumers on a personal level that was not only effective, but clever, funny, and even used celebrities (e.g. check out the videos for Ellen DeGeneres, Alyssa Milano) as media outlets to get the job done.

Three slow claps for you, Old Spice!

If you haven’t already seen any of the videos in this brilliant advertising campaign, head on over to Old Spice’s YouTube channel. I guarantee you can’t stop at just one. Here are some sample vids:

What would happen if a zeppelin crashed into a bacon factory?

I wish I had Happy Birthday “sung” to me by this guy.

If I were a guy, I would sooo change my voice mail message right now.

I would so say “yes” if I was proposed to this way.

So Old Spice Guy: Is it a possibility that Old Spice will release a line of wonderfully-smelling body products for women in hopes that using it will attract a valiant, tenacious, He-Man-like, manly man like yourself?

Wow! It’s been almost 3 months since I last made a post on my blog. My sincere apologies to my devoted readers. I’ve been under a lot of stress lately with the new career (among other things). But I promise, once I’m all settled in and have more time on my hands, I’ll be posting a lot more regularly.

For now, visit my latest recipe that I entered into the Pillsbury Baking Contest: Apple Cheese Streusel Squares! They came out soooo delicious, especially with ice cream! So click on this link and rate my recipe whenever you can (once a day would be nice ).

Talk to you all soon!

Alotaboutnothing.com has been pushed through to the finals for the 2009 Black Weblog Awards, in the category of [drumroll please]… Best Food Blog! Yeah, I know that you’re thinking, “Monique, you’re blog isn’t called ‘Alotaboutfood’”. Well that’s obviously correct, but I have enough posts and reviews on food, recipies and kitchen gadgets that should warrent a best food (and more) blog title!

So for all you faithful readers out there, please visit vote.blackweblogawards.com and vote for my blog, Alotaboutnothing.com, in the “Best Food Blog” category. I know there’s a lot of other great blogs out there, but I assure you that there will be plenty of recipes to come by the end of this month (I am a self-proclaimed procrastinator and my hard drive is filled with food photos I have yet to post the recipes for).

Thanks! Alotaboutnothing for the win!

The 2009 Black Webloog Awards are here, and even though I kind of waited for the last minute I need your nomination votes for this year’s awards! Alotaboutnothing.com won the popular vote for “Best Food Blog” back in 2007, so this year I hope to either scoop up that award again (although I apologize for not posting as many recipes lately) or in any of the other 4 categories on the nomination link.

I want to thank all of you who frequent my blog.  I’ll try my best to keep it fresh so that it’ll keep you around here.

So please make sure to visit the 2009 Black Weblog Award nomination link, and let them know that Alotaboutnothing.com is a blog worth reading.

Thanks in advance!

I really didn’t expect Twitter to get as big as it has when I initially signed up almost a year and a half ago. I’ve only made 6 “tweets” since then and never really got the gist of this social networking gem. Of course now after seeing how fast it’s grown, I can understand how this social phenom has reeled people in.

So what is Twitter? Well if you’ve been living under a rock, Twitter is a free social networking and micro-blogging service created by Jack Dorsey. Twitter asks this simple question: “What are you doing?” By responding with a 140 character limit text response (which can be sent from your cell phone, instant messaging or the web), users are able to connect to other people (followers) and basically let everyone know (or read all about) the mundane actions of their daily lives.

Sounds fun, huh? I didn’t realize that so many people were voyeurs in a sense, or enjoyed being exhibitionists (although I have been guilty of a few status updates on Facebook). Which brings me to this hilarious video my friend showed me on YouTube, from “Super News!” on current.com (hilarious site… be sure to check it out). “Twouble with Twitters” pokes fun at all the Twitters out there and makes wonder if this is truly how our generation (e.g. the 20-somethings) communicates now: “By detached, bite-sized, yippity-yap”. And brings up a point: what ever happened to picking up the phone and calling your friends, instead of just randomly shouting what you’re doing into the “darkness” hoping that someone’s listening?

Hopefully I haven’t summoned the Fail Whale (then again, maybe that would be a good thing). That Twitter bird with it’s blank eyes and hypnotic voice is kind of freaky…