A Lot About Nothing

I first saw these hilarious and now infamous Old Spice commercials featuring the handsomely handsome Old Spice Guy earlier this year. Creatively witty, these commercials played on the “insinuation” that men who use Old Spice will smell like the Old Spice Guy, thus being able to miraculously embody the masculine awesomeness he does.

Here’s a couple of the originals featuring actor Isaiah Mustafa:

Come on now: who can resist tall, dark and handsome? Much less towel-clad, with a sexy baritone voice, 99% muscle, and uses a wildebeest as a loofah to wash his chiseled abs? Isaiah Mustafa plays him well… very well (probably smells damn good too).

The recent, personalized video replies that are currently posted on Old Spice’s YouTube channel are a hit.

It all started just the other day with an Old Spice tweet that stated:
Today could be just like the other 364 days you log into twitter, or maybe the Old Spice man shows up.

I mean, who wouldn’t like the Old Spice Guy replying to one of their posts/tweets/comments, and in real time? I just wonder how many people are going out there and purchasing Old Spice products because of the clever viral marketing and great use of social media?

I must admit that I was (easily) sucked in to watching at least a couple dozen of them before my browser crashed (probably due to The Old Spice Guy’s super manliness). Kudos to the creative marketing and writing team behind this idea. Who would’ve thought that a company that sold after-shave that you would only buy for your 78-year old grandfather for Christmas could turn things around and cater to a younger, tech-savvy generation? The Old Spice brand has delivered a connection with potential consumers on a personal level that was not only effective, but clever, funny, and even used celebrities (e.g. check out the videos for Ellen DeGeneres, Alyssa Milano) as media outlets to get the job done.

Three slow claps for you, Old Spice!

If you haven’t already seen any of the videos in this brilliant advertising campaign, head on over to Old Spice’s YouTube channel. I guarantee you can’t stop at just one. Here are some sample vids:

What would happen if a zeppelin crashed into a bacon factory?

I wish I had Happy Birthday “sung” to me by this guy.

If I were a guy, I would sooo change my voice mail message right now.

I would so say “yes” if I was proposed to this way.

So Old Spice Guy: Is it a possibility that Old Spice will release a line of wonderfully-smelling body products for women in hopes that using it will attract a valiant, tenacious, He-Man-like, manly man like yourself?

Had a less than appetizing lunch today at school.  I ordered a salami sandwich (on a bagel) with lettuce, tomato, swiss cheese and cucumber.  Looked delicious.  I got through the first half of it (even though the bagel didn’t seem as soft and chewy as I wanted it). I started to pick up the second half of the bagel, begin to take a bit out of it, only to notice a spot of mold on the bread!   Ewwwww…. I felt like I was going to upchuck my lunch right there.  While I processed what was probably halfway down my intestines, my housemate went back and got me a refund.  Let’s just say I won’t  be ordering anything there again.

After my moldy bagel experience, I headed home from school to get ready to watch my highly anticipated season premieres: Heroes and CSI: Miami.  Of course since I’m away from school and don’t have a PVR I had to flip between the two shows (hoping to fully watch them in their entirty later), mainly focussing on Heroes.  Then I realized that Prison Break was also airing in the same timeslot on Fox, so now I have to catch up on that as well (can you tell I watch too much TV?).

Anyways, the Heroes premiere was pretty good, but it left WAY more questions than answers after such a promising season finale.  Why was Nathan haunted by Linderman’s ‘ghost’?  Why was Mohinder dumb enough to inject himself with that power-inducing stuff (as much as I loved seeing him without his shirt on)? Why is there a chick who looks like Nikki who can freeze people with the force of liquid nitrogen?  Where is the REAL Nikki? What happened to Micah and Monica?  Where in the world is the Haitian?  How is it that Mrs. Petrelli Sylar’s biological mother? Why is Future Peter such a trouble-maker? Why did Hiro open that damn safe?

It was funny when Parkman thought he could read the turtle’s thoughts, and when Sylar commented on Claire’s question about him eating brains.   Can’t wait until next week!

For those of you who watch America’s Got Talent, I’m sure that most were on the verge of ‘happy tears’ when they saw the adorable 9-year-old David Militello sing Michael Jackson’s “Ben”.  David was diagnosed with Autism, a condition that kept him silent for the first three years of his life, until one day his school bus driver told his mother that he would sing on the way to school and on the way back home.  This is such a touching story.  This family is truly blessed by God and David has such a good voice for his age.  And plus he’s so darn cute! Take a look:

This has got to be one of the funniest commercials I’ve seen in a while. Dairy Queen always has a way of cracking me up with their television ads. The baby in this one is so cute… especially his laugh at the end. I should really stop buy there one day since I haven’t been since I was a kid. Heck, I didn’t even know they sold stuff like hot dogs, burgers and chicken wraps until recently!

Did any of you check out this revamped show this past Sunday and Monday night? I have to admit, I was anticipating it’s debut… mainly because I was a big fan of the original show back in the early 90s (Nitroooo!). Sunday and Monday’s debut episodes were 2 hours each (which I found a tad long), but the show sticks to it’s Monday timeslot at from 8-9pm beginning next week.

My thoughts? I thought it was okay. They did the original series justice (no pun intended) by keeping a lot of the original events in with a few modifications. Putting a pool of water below events like Joust and Hang Tough, instead of the pads was cool. Too bad I could never go on this show since I can’t swim. I found there was way too much talking though… too many interviews with the contestants (and it seemed there were a lot of commercial breaks)… I wanted to see more action. I liked the new event of Hit and Run… looked kind of fun. The Wall has always been one of my favs though.

The Eliminator seemed a bit long. What’s w/ the fire on water… seems a little dangerous (one of the first contestants hit her head on the fire emitting metal bar). Get rid of the hand-bike already… or at least put it near the beginning when the contestants have more energy. LOL… they all were so exhausted at the end. One female contestant literally just lied down and hung on to the top of the reverse escalator near the end of it, losing her huge lead. I didn’t like the barrel roll thing they had in it either.
Most of the Gladiators seem all right. From the men’s side I like Toa, and on the woman’s side I think Crush and Fury are cool. I wouldn’t want to be caught alone in a dark alley with Hellga though.

Check out a clip from the new series and the original: