Category: Entertainment

Dear Old Spice Guy…

Jul
14
2010

I first saw these hilarious and now infamous Old Spice commercials featuring the handsomely handsome Old Spice Guy earlier this year. Creatively witty, these commercials played on the “insinuation” that men who use Old Spice will smell like the Old Spice Guy, thus being able to miraculously embody the masculine awesomeness he does.

Here’s a couple of the originals featuring actor Isaiah Mustafa:

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Come on now: who can resist tall, dark and handsome? Much less towel-clad, with a sexy baritone voice, 99% muscle, and uses a wildebeest as a loofah to wash his chiseled abs? Isaiah Mustafa plays him well… very well (probably smells damn good too).

The recent, personalized video replies that are currently posted on Old Spice’s YouTube channel are a hit.

It all started just the other day with an Old Spice tweet that stated:
Today could be just like the other 364 days you log into twitter, or maybe the Old Spice man shows up.

I mean, who wouldn’t like the Old Spice Guy replying to one of their posts/tweets/comments, and in real time? I just wonder how many people are going out there and purchasing Old Spice products because of the clever viral marketing and great use of social media?

I must admit that I was (easily) sucked in to watching at least a couple dozen of them before my browser crashed (probably due to The Old Spice Guy’s super manliness). Kudos to the creative marketing and writing team behind this idea. Who would’ve thought that a company that sold after-shave that you would only buy for your 78-year old grandfather for Christmas could turn things around and cater to a younger, tech-savvy generation? The Old Spice brand has delivered a connection with potential consumers on a personal level that was not only effective, but clever, funny, and even used celebrities (e.g. check out the videos for Ellen DeGeneres, Alyssa Milano) as media outlets to get the job done.

Three slow claps for you, Old Spice!

If you haven’t already seen any of the videos in this brilliant advertising campaign, head on over to Old Spice’s YouTube channel. I guarantee you can’t stop at just one. Here are some sample vids:

What would happen if a zeppelin crashed into a bacon factory?

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I wish I had Happy Birthday “sung” to me by this guy.

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That cake sure looked delicious.

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If I were a guy, I would sooo change my voice mail message right now.

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I would so say “yes” if I was proposed to this way.

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So Old Spice Guy: Is it a possibility that Old Spice will release a line of wonderfully-smelling body products for women in hopes that using it will attract a valiant, tenacious, He-Man-like, manly man like yourself?

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Get Trained at the “Kingon” Defense Academy

May
07
2009

The latest Star Trek movie hits theatres tonight. It’s time you learn the basics to defending yourself from those large-foreheaded aliens. Check out whenkingonsattack.com for the hilarious “training” video clips part of the latest Burger King campaign. My favourite was the Talaxian Limb Paralysis (a swift kick to the “low orbiting asteroids” and the “typewriter attack” :D ).

As a Trekkie since the debut of Star Trek: The Next Generation, I’m looking forward to this new, younger cast. Hopefully this flick will rejuvenate the series of Star Trek movies, and we can look forward to many more to come! I’ll be seeing the new movie on Saturday (as much as I want to see it tonight). But now I’m really tempted to get some of those collector glasses from BK…

Check out the official Star Trek movie site here.

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Season premieres and a moldy bagel

Sep
22
2008

Had a less than appetizing lunch today at school.  I ordered a salami sandwich (on a bagel) with lettuce, tomato, swiss cheese and cucumber.  Looked delicious.  I got through the first half of it (even though the bagel didn’t seem as soft and chewy as I wanted it). I started to pick up the second half of the bagel, begin to take a bit out of it, only to notice a spot of mold on the bread! :(  Ewwwww…. I felt like I was going to upchuck my lunch right there.  While I processed what was probably halfway down my intestines, my housemate went back and got me a refund.  Let’s just say I won’t  be ordering anything there again.

After my moldy bagel experience, I headed home from school to get ready to watch my highly anticipated season premieres: Heroes and CSI: Miami.  Of course since I’m away from school and don’t have a PVR I had to flip between the two shows (hoping to fully watch them in their entirty later), mainly focussing on Heroes.  Then I realized that Prison Break was also airing in the same timeslot on Fox, so now I have to catch up on that as well (can you tell I watch too much TV?).

Anyways, the Heroes premiere was pretty good, but it left WAY more questions than answers after such a promising season finale.  Why was Nathan haunted by Linderman’s ‘ghost’?  Why was Mohinder dumb enough to inject himself with that power-inducing stuff (as much as I loved seeing him without his shirt on)? Why is there a chick who looks like Nikki who can freeze people with the force of liquid nitrogen?  Where is the REAL Nikki? What happened to Micah and Monica?  Where in the world is the Haitian?  How is it that Mrs. Petrelli Sylar’s biological mother? Why is Future Peter such a trouble-maker? Why did Hiro open that damn safe?

It was funny when Parkman thought he could read the turtle’s thoughts, and when Sylar commented on Claire’s question about him eating brains. :D  Can’t wait until next week!

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Okay… Who’s brave enough to mess with this kid?

Sep
20
2008

I was watching Ellen the other day and noticed her interviewing this adorable little boy.  So I decided to keep it on the channel and see what amazing feat that this child could accomplish (since is usually the case when children are on daytime talk shows).  It turns out Wayne “Pretty Boy Bam Bam” Lawrence is a boxer.  A damn good one, in fact.  I wish I had that kid’s stamina and technique when it comes to my muay Thai. :D  Check out this clip from Ellen:

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Here’s a link to his official site which also has a listing of all his videos on YouTube: prettyboybambam.com

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I got to meet Nelly today… made sure not to step on his J’z

Jul
21
2008

NellyOne of the perks of my job is that every once in a while I get to interview different artists for promotional purposes (last month I got to interview R&B singer, Ne-Yo). Today at the tranquil Cosmopolitan Hotel I got to ask Mr. Country Grammar himself, Nelly, 10 questions on behalf of one of our third party partners.

Nelly’s one friendly guy… very personable. He walked in the room with a huge entourage, and shook hands and hugged those of us who were already in the room (including a “how you doin’, beautiful” to me *blush* ). I’m happy he didn’t didn’t seemed irked at all that we had to interview him before he got a chance to eat (hope his take-out didn’t get too cold!). He answered the questions with a lot of depth, including thoughts on his new album Brass Knuckles, his collaborations, and even his desire to play for the St. Louis Cardinals if he had the choice.

I’ve always found Nelly’s tracks fun, catchy and perfect for any party. I love how he collaborates with different artists (Ron Isley, Christina Aguilera for example) and genres to create hit tracks such as “Over and Over” (with Tim McGraw), “Dilemma” (with Kelly Rowland). Now I don’t know how I didn’t notice this before, but dayyyum he sure is looking deezed! I shook his hand goodbye after the interview and he gave me a kiss on the cheek. It was getting hot in therre. :D

I’ll try to post the link to the transcript of the interview once it’s publicized! Check out Nelly’s official site herre.

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