KFC’s Doubling Down… and doubling the heart attacks

The Double Down Sandwich - KFC.com

The KFC website’s homepage ad on the new Double Down sandwich says, “Don’t just feed your hunger. Crush it!” With fast moving images of the Double Down sandwich in the background. Crush your arteries, more like it, with a heart-stopping amalgamation of cheese, mayonnaise, bacon sandwiched between two breaded chicken fillets.

Who needs bread when you have two pieces of deep-fried, battered chicken? Kentucky’s Double Down was launched Monday in the U.S. Thank goodness that there’s no sign of it coming to Canada, because I wouldn’t like to subject myself to that much sandwiched fat (as tempting as it may be).

I was surprised to hear that this was “only” 540 calories, just about par with McDonald’s Big Mac. But the kicker is a whopping 1,380 milligrams of sodium and 32 grams of fat. They have a grilled chicken option, but I doubt many patrons would go that route with all the awe surrounding the original concoction. What happened to fast food chains starting to gear to the healthy trend?

Mmmm… I could feel my arteries clogging up already.

What do you think?

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