July 14th, 2010

Dear Old Spice Guy…

I first saw these hilarious and now infamous Old Spice commercials featuring the handsomely handsome Old Spice Guy earlier this year. Creatively witty, these commercials played on the “insinuation” that men who use Old Spice will smell like the Old Spice Guy, thus being able to miraculously embody the masculine awesomeness he does.

Here’s a couple of the originals featuring actor Isaiah Mustafa:

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Come on now: who can resist tall, dark and handsome? Much less towel-clad, with a sexy baritone voice, 99% muscle, and uses a wildebeest as a loofah to wash his chiseled abs? Isaiah Mustafa plays him well… very well (probably smells damn good too).

The recent, personalized video replies that are currently posted on Old Spice’s YouTube channel are a hit.

It all started just the other day with an Old Spice tweet that stated:
Today could be just like the other 364 days you log into twitter, or maybe the Old Spice man shows up.

I mean, who wouldn’t like the Old Spice Guy replying to one of their posts/tweets/comments, and in real time? I just wonder how many people are going out there and purchasing Old Spice products because of the clever viral marketing and great use of social media?

I must admit that I was (easily) sucked in to watching at least a couple dozen of them before my browser crashed (probably due to The Old Spice Guy’s super manliness). Kudos to the creative marketing and writing team behind this idea. Who would’ve thought that a company that sold after-shave that you would only buy for your 78-year old grandfather for Christmas could turn things around and cater to a younger, tech-savvy generation? The Old Spice brand has delivered a connection with potential consumers on a personal level that was not only effective, but clever, funny, and even used celebrities (e.g. check out the videos for Ellen DeGeneres, Alyssa Milano) as media outlets to get the job done.

Three slow claps for you, Old Spice!

If you haven’t already seen any of the videos in this brilliant advertising campaign, head on over to Old Spice’s YouTube channel. I guarantee you can’t stop at just one. Here are some sample vids:

What would happen if a zeppelin crashed into a bacon factory?

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I wish I had Happy Birthday “sung” to me by this guy.

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That cake sure looked delicious.

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If I were a guy, I would sooo change my voice mail message right now.

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I would so say “yes” if I was proposed to this way.

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So Old Spice Guy: Is it a possibility that Old Spice will release a line of wonderfully-smelling body products for women in hopes that using it will attract a valiant, tenacious, He-Man-like, manly man like yourself?

April 22nd, 2010

Earth Day: Think Green

Image from Google EarthToday marks the 40th anniversary of Earth Day, which was designed to inspire awareness and appreciate for the environment.

There are a lot of events going on in the city and across the nation. But it’s important to remember that being mindful of Earth’s environment should be done 365 days a year.

I’m happy to see so much positive change when it comes to environmental promotion, less consuming, recycling, and reusing. But there’s so many things that could still be done. I’m going to try to to my part to help conserve and keep Earth as green as possible, whether it means opting for public transit over driving, turning off unnecessary lights, or by carefully recycling all that I can.

Be sure to do your part. Get involved. Keep in mind that this planet is the only one we have, and we need to sustain it.

Find out more about Earth Day events in your city (including taking the Brita® FilterForGood pledge at Yonge-Dundas Square to reduce bottled water waste) by visiting earthday.ca. If you’re free this weekend and would like to attend a fun and educational eco-consumer show, visit the Green Living Show at Exhibition Place in Toronto. Check out the details at greenlivingonline.ca

April 12th, 2010

KFC’s Doubling Down… and doubling the heart attacks

The Double Down Sandwich - KFC.com

The KFC website’s homepage ad on the new Double Down sandwich says, “Don’t just feed your hunger. Crush it!” With fast moving images of the Double Down sandwich in the background. Crush your arteries, more like it, with a heart-stopping amalgamation of cheese, mayonnaise, bacon sandwiched between two breaded chicken fillets.

Who needs bread when you have two pieces of deep-fried, battered chicken? Kentucky’s Double Down was launched Monday in the U.S. Thank goodness that there’s no sign of it coming to Canada, because I wouldn’t like to subject myself to that much sandwiched fat (as tempting as it may be).

I was surprised to hear that this was “only” 540 calories, just about par with McDonald’s Big Mac. But the kicker is a whopping 1,380 milligrams of sodium and 32 grams of fat. They have a grilled chicken option, but I doubt many patrons would go that route with all the awe surrounding the original concoction. What happened to fast food chains starting to gear to the healthy trend?

Mmmm… I could feel my arteries clogging up already.

February 15th, 2010

What’s Open and Closed in the GTA on Family Day

Today many people are celebrating Ontario’s newest statutory holiday, Family Day, which occurs the third Monday of February. Here’s a look at what’s open and closed in the GTA for the holiday’s third year of existence in the province:

Open:

  • All family-friendly tourist attractions (incl. movie theatres, Toronto Zoo, CN Tower, Casa Loma, ROM, Ontario Science Centre, skating rinks and arenas)
  • Eaton Centre
  • Vaughan Mills
  • Pacific Mall
  • Woodbine Centre

Closed:

  • Banks
  • Schools
  • Public libraries
  • LCBO and Beer Stores
  • Post offices
  • Most malls and grocery stores

TTC is running on holiday schedule and GO Transit is running on Saturday schedule. Have a happy family day, everyone!

December 7th, 2009

Recipe: Apple-Cheese Streusel Squares

Apple-Cheese Streusel Squares

This is a recipe that I submitted to Pillsbury’s Baking Challenge. I heard about the contest one night, and realizing that I only had a couple of days to create a recipe, I found a tube of Pillsbury Crescents in my fridge and started brainstorming. Apple-Cheese Struesel Squares (or rectangles, depending on how you cut ‘em), is what came out of it all. After serving the delicious dessert to several friends of mine (and of course, trying it myself), I knew I had a winner in my books. Moist and flaky Pillsbury Crescent base for this quick and easy dessert, along with the blend of tender apples, cream cheese and streusel topping. If you enjoy the recipe, remember to head over to the Pillsbury Baking Challenge website and vote for my dessert (you can vote once a day)!

Ingredients:

1 can (235 g) Pillsbury* Crescent Rolls

For cream cheese filling:
1 – 250g package of cream cheese (room temp.)
3 tbsp granulated sugar (45 mL)
1 egg
1/2 tsp vanilla extract (2.5 mL)


For apple filling:

2 cooking apples, peeled and sliced (e.g. golden delicious)
3 tbsp unsalted butter (45 mL)
2 tbsp brown sugar (30 mL)
1 tsp ground cinnamon (5 mL)
1/2 tsp ground nutmeg (2.5 mL)


For Streusel Topping:

1/3 cup flour (75 mL)
1/4 cup brown sugar (50 mL)
1/4 cup unsalted butter (50 mL)
1 tsp ground cinnamon (5 mL)

Directions:

  1. Grease an 8-inch casserole dish and preheat the oven to 350 degrees F (175 degrees C).
  2. In a saucepan over medium heat, melt the 3 tbsp of unsalted butter for the apple filling. Add in the 2 tbsp of brown sugar and cinnamon and stir until dissolved. Gradually add in the sliced apples and cook for about 5 minutes, stirring occasionally. Remove from heat.
  3. In a medium bowl, using a spatula mix together the ingredients for the cream cheese filling: cream cheese and granulated sugar until blended, then add in the egg and vanilla extract. Set aside.
  4. For the streusel topping, mix together the flour, sugar and cinnamon. Using a pastry blender or a fork, cut in the butter and combine until the mixture resembles coarse crumbs.
  5. Open the can of Pillsbury* Crescent Rolls and arrange four sections in the bottom of the casserole dish to cover the bottom of it (use your fingers to stretch the dough slightly if necessary). Slowly pour the cream cheese mixture over the bottom layer of the Crescent dough. Top the cream cheese mixture evenly with the semi-cooked apple. Add the remaining four pieces of Crescent dough on top of the layers to seal.
  6. Top the layers evenly with the streusel topping and bake in the pre-heated oven for 25-30 minutes, or until the top is golden-brown. Cool for 5 minutes before cutting into squares.

Tips and suggestions: Top with chopped walnuts prior to cooking and serve with vanilla ice cream.